Regarding the future of food, Next Nature tells the story
"Every time we eat a piece of food, we take a bite out of the world. All these small bites tell a dozen stories. A carton of eggs presents the story of contented hens, a bottle of olive oil the tale of Italian grandmothers. Yet these pastoral scenes barely hide the realities of a food system that leaves one billion people starving and another billion overweight. Moving beyond food-based fictions, how should we react to the truth?" They have suggested many answers to this question at their website:
This Japanese Juice box is camouflaged from modern box designs and tries to convince consumers with its appealing ‘natural’ look. A schoolbook example of biomimicmarketing; marketing a product using images of old nature.
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