Saturday, February 27, 2016

Processed Views at Expo 2015 Milano - Feed a Different Imagination

The nutrition and the resources of our planet are issues of vital urgency. For this we decide to focus on the themes of 2015 Universal Exhibition ‘Feeding the Planet, Energy for Life’, and to launch our own campaign ‘Feed a Different Imagination.' The campaign is free and open to all photographers who want to contribute to inspire our need to deepen and discuss these issues. This initiative is designed by Expo 2015.

On Processed Views:

Processed Views interprets the frontier of industrial food production: the seductive and alarming intersection of nature and technology. As we move further away from the sources of our food, we head into uncharted territory replete with unintended consequences for the environment and for our health.

In our commentary on the landscape of processed foods, we reference the work of photographer, Carleton Watkins (1829-1916). His sublime views framed the American West as a land of endless possibilities and significantly influenced the creation of the first national parks.  However, many of Watkins’ photographs were commissioned by the corporate interests of the day; the railroad, mining, lumber and milling companies. His commissions served as both documentation of and advertisement for the American West. Watkins’ images upheld the popular 19th century notion of Manifest Destiny – America’s bountiful land, inevitably and justifiably utilized by its citizens.

We built these views to examine consumption, progress and the changing landscape.


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